Designed and led the redesign of the homepage and product pillar pages based on branding needs and company strategy. The resulting updates were 30% increase trial CVR and 24% increase demo CVR.

Overhauled company's already established careers site with updated branding and strategic repositioning from the People team.

A collection of highly visible projects that helped push the brand into its new era.

Project managed and led an internal team of developers and designers to create a component library to be utilized across web design.

Led a community resource group with programming that focused on crafting unique experiences for a remote-first mentality.

Led the design of America’s Favorite Brewery Tour’s website and created an ecommerce site to support the business' growing needs.

Designed the website and maintained it over the course of several years with important updates as the bureau's year-over-year growth demanded. These updates included creating a directory page, introducing booking capabilities to the site, eco-promise pledge pages and seasonal campaigns meant to bring in tourism.

Created a name badge configurator that allowed customers to create their own custom name badges without outside support. Directed the photoshoot that documented all of Cawley's customizable products as well as created its ecommerce site.