Campaigns
Web Design
Design Documentation
Project management
From landing pages to micro-sites
Brief Overview
Finding the balance between reusable and one-time memorable moments
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Finding alignment with a variety of stakeholders
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Working within 3rd party tooling
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Vantage
As the industry is constantly changing, events and experiences have to as well. Vantage was a multi-city in-person roadshow that shared themes such as Social ROI, event speakers, peer roundtables and special city-specific details.
Multiple cities, one template
Understanding the nuance between all locations of the event and finding patterns to repeat across the template for each.
Under the Brand-fluence
Enter the era of the influencer. Sprout’s Influencer Marketing product enabled greater connection with creators and their content for businesses. To show how this can be done, a webinar, and a resource library post-event, was created to showcase strong industry voices.
Visuals and creative
Due to the nature of the webinar content, access to creator content long term was a must-have. To achieve this, a working prototype of the event landing page was designed to show to stakeholders to expedite the approval process.
Long-lasting (gated) content
Webinars are a moment in time, but knowing the audience is already strapped for time, the need for an experience after the event was vital. Creating a post-event page with video viewing patterns has enabled this content to continue to live on.
Breaking Ground
Sprout created a product event to showcase new features for new customers and existing. In tandem with the event, a product update page was necessary to showcase the full extent of product releases. Working closely with UX to ensure the pathway was clear, a visitor would attend the event and visit the product updates page to follow.
Finding alignment from event to website
This project quickly revealed a few things, a team highly focused on creating a webinar event and another team looking to create a place to house information on the website.
Trends Analysis Template
To showcase Sprout’s Listening tool and other dashboard capabilities, the social team put together a Customer-Zero plan to showcase data during high traffic events to show what insight companies could take and capitalize on.
Template-mindset, data specific
Events ranged from trendy fashion shows, sport games to artist-gatherings. The templated needed to stretch and accommodate everything in between. With growing capabilities in the product and variety of social posts, this template flexed and functioned as needed.
Customer zero mindset
Showing how the product is one thing, but translating how it can benefit a business is another. Working closely with the marketing partners we found data points to pull, imagery to highlight and insights that could translate to a business who was looking to share data insights.
Tracy has that rare, and amazing, combination of working autonomously but collaboratively! She takes ownership of complex projects and drives them forward on her own, translating briefs and often ambiguous goals into actionable steps. But what really sets her apart is her strong communication and her ability to know exactly when to pause and bring people in. She consistently creates alignment across a wide range of stakeholders and partners, turning potential friction points into shared direction. It was amazing to watch her lead a variety of projects -- from single landing pages to major overhauls and the complete build of brand guidelines and UI kits -- and in each of those I saw this balance in action, strong problem-solving paired with the relationship-building that got buy-in at every stage. Tracy is the team member who moves work forward while making everyone around her better collaborators in the process.
Rebecca D
Senior Director, Creative Operations
Campaigns
Web Design
Design Documentation
Project management
From landing pages to micro-sites
Brief Overview
Finding the balance between reusable and one-time memorable moments
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Finding alignment with a variety of stakeholders
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Working within 3rd party tooling
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Vantage
As the industry is constantly changing, events and experiences have to as well. Vantage was a multi-city in-person roadshow that shared themes such as Social ROI, event speakers, peer roundtables and special city-specific details.
Multiple cities, one template
Understanding the nuance between all locations of the event and finding patterns to repeat across the template for each.
Under the Brand-fluence
Enter the era of the influencer. Sprout’s Influencer Marketing product enabled greater connection with creators and their content for businesses. To show how this can be done, a webinar, and a resource library post-event, was created to showcase strong industry voices.
Visuals and creative
Due to the nature of the webinar content, access to creator content long term was a must-have. To achieve this, a working prototype of the event landing page was designed to show to stakeholders to expedite the approval process.
Long-lasting (gated) content
Webinars are a moment in time, but knowing the audience is already strapped for time, the need for an experience after the event was vital. Creating a post-event page with video viewing patterns has enabled this content to continue to live on.
Breaking Ground
Sprout created a product event to showcase new features for new customers and existing. In tandem with the event, a product update page was necessary to showcase the full extent of product releases. Working closely with UX to ensure the pathway was clear, a visitor would attend the event and visit the product updates page to follow.
Finding alignment from event to website
This project quickly revealed a few things, a team highly focused on creating a webinar event and another team looking to create a place to house information on the website.
Trends Analysis Template
To showcase Sprout’s Listening tool and other dashboard capabilities, the social team put together a Customer-Zero plan to showcase data during high traffic events to show what insight companies could take and capitalize on.
Template-mindset, data specific
Events ranged from trendy fashion shows, sport games to artist-gatherings. The templated needed to stretch and accommodate everything in between. With growing capabilities in the product and variety of social posts, this template flexed and functioned as needed.
Customer zero mindset
Showing how the product is one thing, but translating how it can benefit a business is another. Working closely with the marketing partners we found data points to pull, imagery to highlight and insights that could translate to a business who was looking to share data insights.
Tracy has that rare, and amazing, combination of working autonomously but collaboratively! She takes ownership of complex projects and drives them forward on her own, translating briefs and often ambiguous goals into actionable steps. But what really sets her apart is her strong communication and her ability to know exactly when to pause and bring people in. She consistently creates alignment across a wide range of stakeholders and partners, turning potential friction points into shared direction. It was amazing to watch her lead a variety of projects -- from single landing pages to major overhauls and the complete build of brand guidelines and UI kits -- and in each of those I saw this balance in action, strong problem-solving paired with the relationship-building that got buy-in at every stage. Tracy is the team member who moves work forward while making everyone around her better collaborators in the process.
Rebecca D
Senior Director, Creative Operations
Campaigns
Web Design
Design Documentation
Project management
From landing pages to micro-sites
Brief Overview
Finding the balance between reusable and one-time memorable moments
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Finding alignment with a variety of stakeholders
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Working within 3rd party tooling
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Vantage
As the industry is constantly changing, events and experiences have to as well. Vantage was a multi-city in-person roadshow that shared themes such as Social ROI, event speakers, peer roundtables and special city-specific details.
Multiple cities, one template
Understanding the nuance between all locations of the event and finding patterns to repeat across the template for each.
Under the Brand-fluence
Enter the era of the influencer. Sprout’s Influencer Marketing product enabled greater connection with creators and their content for businesses. To show how this can be done, a webinar, and a resource library post-event, was created to showcase strong industry voices.
Visuals and creative
Due to the nature of the webinar content, access to creator content long term was a must-have. To achieve this, a working prototype of the event landing page was designed to show to stakeholders to expedite the approval process.
Long-lasting (gated) content
Webinars are a moment in time, but knowing the audience is already strapped for time, the need for an experience after the event was vital. Creating a post-event page with video viewing patterns has enabled this content to continue to live on.
Breaking Ground
Sprout created a product event to showcase new features for new customers and existing. In tandem with the event, a product update page was necessary to showcase the full extent of product releases. Working closely with UX to ensure the pathway was clear, a visitor would attend the event and visit the product updates page to follow.
Finding alignment from event to website
This project quickly revealed a few things, a team highly focused on creating a webinar event and another team looking to create a place to house information on the website.
Trends Analysis Template
To showcase Sprout’s Listening tool and other dashboard capabilities, the social team put together a Customer-Zero plan to showcase data during high traffic events to show what insight companies could take and capitalize on.
Template-mindset, data specific
Events ranged from trendy fashion shows, sport games to artist-gatherings. The templated needed to stretch and accommodate everything in between. With growing capabilities in the product and variety of social posts, this template flexed and functioned as needed.
Customer zero mindset
Showing how the product is one thing, but translating how it can benefit a business is another. Working closely with the marketing partners we found data points to pull, imagery to highlight and insights that could translate to a business who was looking to share data insights.
Tracy has that rare, and amazing, combination of working autonomously but collaboratively! She takes ownership of complex projects and drives them forward on her own, translating briefs and often ambiguous goals into actionable steps. But what really sets her apart is her strong communication and her ability to know exactly when to pause and bring people in. She consistently creates alignment across a wide range of stakeholders and partners, turning potential friction points into shared direction. It was amazing to watch her lead a variety of projects -- from single landing pages to major overhauls and the complete build of brand guidelines and UI kits -- and in each of those I saw this balance in action, strong problem-solving paired with the relationship-building that got buy-in at every stage. Tracy is the team member who moves work forward while making everyone around her better collaborators in the process.
Rebecca D
Senior Director, Creative Operations