Stakeholder management
Web Design
UX Design
A career website for the future employees
Brief Overview
Updated branding and tone
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Capturing the remote culture
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Autonomy for web management
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Collaborators on project
Michelle Grano, Creative Director | Susan Densa, Art Director
Translating the bold brand to attract talented people
The redesign involved working closely with the Art Director to inform the design, the People team to ensure the company’s objectives were met and the developers to work through animations and interactions.
Guiding the vision
Teaming up with the People team involved a few different nuances than the normal process. A few things included, how to communicate project milestones, changing approvers mid-project and some learning curves with the tooling. To ensure the team was fully aligned and on the same page, I was intentional with each step of the process.
Wireframes and conversations
The biggest hurdle with wires is communicating the intent and purpose to non-traditional design reviewers. To ensure alignment I did the following:
- Live-walkthrough detailing how to review wireframes
- Notes and annotations on the side that outlined what was going to change during design review
- Examples and quick comps of how a section could take shape with assets once approved
Creating a design system early
To enable the team to move quickly, I designed a content system that incorporated exisiting components from our
Capture the culture & ease of site management
Usage of testimonials of real-remote experience
Showcased assets from Zoom, user generated content and in-person events to highlight the diverse working environment. Capturing employee’s remote experience and what makes it the key to a successful career.
Going from 15 pages to manage to 8
Working with the People team to enable easy updates with CMS management, formalize a photography policy and reduce the amount of “to be made” type content. This required stakeholder conversations about capabilities and capacity alongside documentation of best-practices.
Transparency in language and visuals
Utilizing internal and external user surveys to better understand how language translated from brand documentation to site application. Adjusting copy when it didn’t land correctly with audience and being intentional with highlighting work benefits.
“Tracy has a gift for making complicated, even ambiguous, collaborations simple and accessible. She quickly builds trust, creates clarity and somehow delivers that incoherent idea you had in your head better than you imaged.”
Abeer S
Manager @ Sprout Social | Employee Experience, Culture, & CSR
Stakeholder management
Web Design
UX Design
A career website for the future employees
Brief Overview
Updated branding and tone
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Capturing the remote culture
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Autonomy for web management
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Collaborators on project
Michelle Grano, Creative Director | Susan Densa, Art Director
Translating the bold brand to attract talented people
The redesign involved working closely with the Art Director to inform the design, the People team to ensure the company’s objectives were met and the developers to work through animations and interactions.
Guiding the vision
Teaming up with the People team involved a few different nuances than the normal process. A few things included, how to communicate project milestones, changing approvers mid-project and some learning curves with the tooling. To ensure the team was fully aligned and on the same page, I was intentional with each step of the process.
Wireframes and conversations
The biggest hurdle with wires is communicating the intent and purpose to non-traditional design reviewers. To ensure alignment I did the following:
- Live-walkthrough detailing how to review wireframes
- Notes and annotations on the side that outlined what was going to change during design review
- Examples and quick comps of how a section could take shape with assets once approved
Creating a design system early
To enable the team to move quickly, I designed a content system that incorporated exisiting components from our
Capture the culture & ease of site management
Usage of testimonials of real-remote experience
Showcased assets from Zoom, user generated content and in-person events to highlight the diverse working environment. Capturing employee’s remote experience and what makes it the key to a successful career.
Going from 15 pages to manage to 8
Working with the People team to enable easy updates with CMS management, formalize a photography policy and reduce the amount of “to be made” type content. This required stakeholder conversations about capabilities and capacity alongside documentation of best-practices.
Transparency in language and visuals
Utilizing internal and external user surveys to better understand how language translated from brand documentation to site application. Adjusting copy when it didn’t land correctly with audience and being intentional with highlighting work benefits.
“Tracy has a gift for making complicated, even ambiguous, collaborations simple and accessible. She quickly builds trust, creates clarity and somehow delivers that incoherent idea you had in your head better than you imaged.”
Abeer S
Manager @ Sprout Social | Employee Experience, Culture, & CSR
Stakeholder management
Web Design
UX Design
A career website for the future employees
Brief Overview
Updated branding and tone
To maintain consistency with the rest of the experience across Sprout, the brand needed updating alongside messaging to set the tone for future employees.
Brief Overview
Capturing the remote culture
Previously the career site featured in-person as a main focus with a dedicated photoshoot in the office. As the landscape of work changed, so did the imagery needs to capture remote-culture.
Brief Overview
Autonomy for web management
Updating the career site had been a robust process and often times would not happen. Early collaboration and upfront planning was needed to ensure easy updates moving forward.
Collaborators on project
Michelle Grano, Creative Director | Susan Densa, Art Director
Translating the bold brand to attract talented people
The redesign involved working closely with the Art Director to inform the design, the People team to ensure the company’s objectives were met and the developers to work through animations and interactions.
Guiding the vision
Teaming up with the People team involved a few different nuances than the normal process. A few things included, how to communicate project milestones, changing approvers mid-project and some learning curves with the tooling. To ensure the team was fully aligned and on the same page, I was intentional with each step of the process.
Wireframes and conversations
The biggest hurdle with wires is communicating the intent and purpose to non-traditional design reviewers. To ensure alignment I did the following:
- Live-walkthrough detailing how to review wireframes
- Notes and annotations on the side that outlined what was going to change during design review
- Examples and quick comps of how a section could take shape with assets once approved
Creating a design system early
To enable the team to move quickly, I designed a content system that incorporated existing components from our component library as well as career-specific components that would only be utilized within the career site. This enabled our developers to build out pages before the assets were approved.
Capture the culture & ease of site management
Usage of testimonials of real-remote experience
Showcased assets from Zoom, user generated content and in-person events to highlight the diverse working environment. Capturing employee’s remote experience and what makes it the key to a successful career.
Going from 15 pages to manage to 8
Working with the People team to enable easy updates with CMS management, formalize a photography policy and reduce the amount of “to be made” type content. This required stakeholder conversations about capabilities and capacity alongside documentation of best-practices.
Transparency in language and visuals
Utilizing internal and external user surveys to better understand how language translated from brand documentation to site application. Adjusting copy when it didn’t land correctly with audience and being intentional with highlighting work benefits.
“Tracy has a gift for making complicated, even ambiguous, collaborations simple and accessible. She quickly builds trust, creates clarity and somehow delivers that incoherent idea you had in your head better than you imaged.”
Abeer S
Manager, People Experience, Culture and Impact
